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#1 NATIONAL BESTSELLER�• Featuring a new foreword by�Ari Emanuel and Patrick Whitesell
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Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
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To this day, McCormack’s business classic remains a must-read for executives and managers at every level, featuring straight-talking advice you’ll never hear in business school. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
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• the secret life of a deal
• management philosophies that don’t work (and one that does)
• the key to running a meeting—and how to attend one
• the positive use of negative reinforcement
• proven ways to observe aggressively and take the edge
•�and much more
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Praise for What They Don’t Teach You at Harvard Business School
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“Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.”—Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox
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“Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.
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“Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.”—Arnold Palmer
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“There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.”—Frank Deford, senior contributing writer, Sports Illustrated
- Sales Rank: #27359 in Books
- Published on: 1986-06-01
- Released on: 1986-06-01
- Original language: English
- Number of items: 1
- Dimensions: 8.98" h x .80" w x 5.99" l, .90 pounds
- Binding: Paperback
- 288 pages
Review
“Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.”—Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox
�
“Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.
�
“Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.”—Arnold Palmer
�
“There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.”—Frank Deford, senior contributing writer, Sports Illustrated
From the Inside Flap
"Business demands innovation. There is a constant need to feel around the fringes, to test the edges, but business schools, out of necessity, are condemned to teach the past.'
-- Mark H. McCormack, from "What They Don't Teach You at Harvard Business School" published by Bantam Books.
Mark McCormack is the founder of International Management Group, a multimillion-dollar, worldwide corporation that is a consultant to fifty Fortune 500 companies, a major producer of television programming and credited as the single most important influence in turning sports into big business.
Listen to McCormack as he tells you how to -- read people -- create the right first impression -- take the leading edge -run and attend meetings -- the secrets of successful selling and moving up within the organization.
McCormack shares his experience, technique and wisdom, his street smart insights and skills, in a practical, how-to manner. Business will never be the same!
From the Back Cover
Mark McCormack's Book Is A Revelation."-- Robert A. Anderson, Chairman Rockwell International
Most helpful customer reviews
0 of 0 people found the following review helpful.
Brilliant, full of wisdom and practical help points - ...
By Amazon Customer
Brilliant, full of wisdom and practical help points - do not read it if you plan to go to Harvard Business School
9 of 24 people found the following review helpful.
WASTE OF MONEY
By Kapitalist
This is a story book! I usually give books the benefit of the doubt but this book flat out sux. All this guy talks about is how he is some hot shot sports agent and the lessons he supposedly learned through the years. Let me tell you something, this book got old after the 2nd chapter. Every F'in paragraph has to do with one of his golf clients and bla bla bla. Its ridiculous. The title is true, they dont teach this at Harvard because they're stories of an individuals life which completely put me to sleep. But im not going to leave without giving some positives, like saying you should check out Automatic millionaire and the 12 critical factors books. Those are worth reading. Peace in the middle east!
8 of 19 people found the following review helpful.
Very disappointed
By J. West
Antidotal stories, personal opinions, and somewhat painful to listen too. It was a great premise, but the delivery isn't very good. I wish I had saved my money and not purchased this book
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