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Managing Cross-Cultural Communication: Principles and Practice, by Barry Maude
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Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.
- Sales Rank: #7248579 in Books
- Published on: 2016-05-05
- Released on: 2016-05-05
- Original language: English
- Number of items: 1
- Dimensions: 9.28" h x .58" w x 6.19" l, 1.00 pounds
- Binding: Paperback
- 280 pages
Review
Praise for the first edition:
'Maude has produced a well-written, helpfully organized and practical guide to the multiple challenges of managing cross-cultural communication that skilfully makes the reader aware of the key ideas and issues which need to be grasped in order to function effectively in the modern business environment. His book represents a fresh and engaging approach to its subject and as such deserves to be one of the first ports of call for any student of international business who wishes to come to grips with the cross-cultural dimension of business.' - Professor David Head, Dean of the Faculty of Business and Law, University of Lincoln, UK
'This is the type of book I wish I had when I was beginning my work as a trainer and consultant. This is an exceptionally well-researched and comprehensive review of all you need to know about intercultural communication. And done in a serious and readable manner.' - Patrick Schmidt, Dialogin
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